![]() WLOX was fortunate enough to gain that license, and consequently became the only television station to be based in Biloxi until Mississippi ETV outlet WMAH-TV began broadcasting in 1972, and the market's only commercial station until WXXV-TV signed on in 1987. This created a large "doughnut" on the Mississippi Gulf Coast where there could be only one VHF license. Channels 2 and 11 were also assigned in fairly close proximity in Baton Rouge and Meridian, respectively. WVUE-TV in New Orleans had been on channel 13, and shifted to channel 12 (it did not move to its current channel 8 until 1970) in order to accommodate the new Biloxi license.Įven though almost all media markets were assigned two commercial VHF channels plus one non-commercial channel, the Biloxi market was sandwiched between New Orleans (channels 4, 6, 8, and 12) to the west, Hattiesburg– Laurel ( channel 9, later 7) to the north, and Mobile– Pensacola (channels 3, 5, and 10) to the east. ABC was not nearly on par with CBS and NBC in terms of size and ratings until the 1970s. ![]() The station immediately aligned with ABC, an unusual move at the time for what, then as now, was a very small market. It was owned by the Love family and their WLOX Broadcasting Company along with WLOX radio (AM 1490, now WANG). WLOX was the first television station on the Mississippi Gulf Coast, having begun operations September 15, 1962. WLOX's studios are located on DeBuys Road in Biloxi, and its transmitter is located in unincorporated southern Stone County near McHenry. It is owned by Gray Television alongside low-power MeTV station WTBL-LD (channel 51). WLOX (channel 13) is a television station licensed to Biloxi, Mississippi, United States, serving the Mississippi Gulf Coast as an affiliate of ABC and CBS. ![]()
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